Make-up by Lay
Capstone Research Project
Leandra Rivera
Owner & Spokesperson
For interviews
Contact:
413-206- 9880
PR Maven & Associates
Lay's Mission
Make-up by Lay is a full-service make-up and skin care company, dedicated to making people feel beautiful inside and out. The company currently operates out of a studio in western Massachusetts and provides a number or services such as make-up application, eyelash extensions, skin care and more. The following research paper focuses on the use of a social media campaign to increase online brand awareness and gaining followers both in and out of the region.
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Make-up by Lay!
Videos
Make-up by Lay Promotional video
Make-up by Lay
Media Kit
Capstone Project Snapshot Video
This social media campaign capstone project in on behalf of Make-up by Lay. Make-up by Lay is a make-up and beauty service business located in western Massachusetts. Owned and operated by licensed aesthetician Leandra Rivera and offers a number of skin care services to make clients feel beautiful inside and out.
The mission of this project is to show that the use of a social media campaign can increase online brand awareness within the target market and earn followers and sales in and out of the marketing area. The Make-up by Lay brand primary target market is women ages 20-30 years-old. They fall into the category knows as millennials, are very tech savvy, up on the latest trends and engaged in social media.
Click the button to view the campaign Snapshot video and get a full overview of the campaign goals, strategies, tactics and plans for benchmarking the success of this campaign.
Art of Contour Webinar
Smore Flyer!
Makeup that’ll last in the Summer heat
July 03, 2017
CHICOPEE, Mass. (Mass Appeal) – It could become difficult with the hot Summer heat, for your makeup to stay in place. Leandra Rivera with Makeup by Lay gave us tips to keep our makeup locked in place! Leandra also discussed how different red lipsticks look on different skin tones!
Get your makeup bag ready for Summer!
May 08, 2017
CHICOPEE, Mass. (Mass Appeal) – Now that the warmer weather is finally here, it’s not only time to switch out your wardrobe, it’s time to switch up your makeup routine! Leandra Rivera with Makeup By Lay gave us makeup tips to achieving a flawless face using minimal products!