This social media campaign capstone project in on behalf of Make-up by Lay.  Make-up by Lay is a make-up and beauty service business located in western Massachusetts.  Owned and operated by licensed aesthetician Leandra Rivera and offers a number of skin care services to make clients feel beautiful inside and out.

 

The mission of this project is to show that the use of a social media campaign can increase online brand awareness within the target market and earn followers and sales in and out of the marketing area.  The Make-up by Lay brand primary target market is women ages 20-30 years-old.  They fall into the category knows as millennials, are very tech savvy, up on the latest trends and engaged in social media. 

 

Click the link below to view the campaign Snapshot video and get a full overview of the campaign goals, strategies, tactics and plans for benchmarking the success of this campaign.